This is my quite informal and not so scientific text on the subject. More of a ideas and questions on this subject than a real essay, which I hope to do later on as a part of my graduation work from Univeristy of arts and crafts.
I have been lately reading “Program or be programmed, ten commands for digital age”, “Life inc” by Douglas Rushkoff and “You are not a gadget, a manifesto” by Jaron Lanier which all are really great and very wise books which I wholeheartedly recommend to anyone or actually to everyone. But I do not mean to promote these books (I bought my copies btw.)but rather to first acknowledge that I might be a bit biased toward quite critical attitude on web 2.0 and on social media.